Why de Kadt Marketing and Research? A Passion For Actionable Research At de Kadt, we make it our business to produce research that helps you, the decision-maker, take action. Our research is designed to gather information that is clearly focused to help make better business decisions. The design centers on the action to be taken as a result of the study. This means the focus is not on the questions being asked, but on the decisions that have to be made. While good management will mean the linking of these two, too often the questions being asked are not tied strongly enough to the decision issues. Our analysis is focused on providing the decision maker with the tools for informed judgement in order to make sound business decisions. Our studies are analyzed to weigh both sides of an issue, to provide the results in a "to the point manner," but with the reassurance that a comprehensive review was the foundation underlying the key findings. The goal is to create informed decision making. It shouldn't be the research that makes the decision, the research should provide the manager with the ability to make the right decisions. Our conclusions and implications are brought with marketing insight based on merging the study's results with insights gleaned from the hidden attitudes, behaviors, overall patterns in the results, etc.   Breadth and Depth of Industry Experience Some companies position themselves as specialists; at de Kadt, we are proud to identify ourselves as generalists. To us, generalist does not mean "dabbler in many areas, expert in none," it means we are well rounded in business issues and the research techniques needed to address them. We have extensive research experience in the following categories: Financial Services Small Appliances Telecommunications Industrial Services Personal/Health Care Products Insurance Food Products Gambling/Lottery Beverages Magazine Readership Hotel/Resorts/Travel Social Issues/Non-profit Confectionary Retail Distribution Channels Cable Industry Consumer Electronics Professional Services Pharmaceutical/Medical   Research Expertise and Senior-Level Accountability The senior staff members at de Kadt Marketing and Research, each of whom is directly involved in every research project, have over 150 combined years of research expertise. We believe that our philosophy of senior level management of our projects serves our clients well. Junior-level associates assist at various project tasks, but no project is ever delegated to a junior staff associate. You will find our management accessible, responsible and involved. They represent a resource for our clients, often serving as a sounding board for business issues. And while we at de Kadt know who the client is and can take our marching orders, our most satisfied clients are those who use us as a business partner. They expect us to raise issues, to feel challenged and to challenge back!   Quality is Number One The quality of a product should be a given for the purchaser. Why should it be a buyer-beware world? With all companies operating under this philosophy, brand choices would be made on the basis of features, options and benefits. The same would be true for research. The selection criterion for research agencies would be on the basis of creativity of design, degree of insightful analysis, speed of delivery, etc. Unfortunately, all research is not created equal on the basis of quality. We at de Kadt pride ourselves on the quality of our product. Procedures and controls are in place at every stage of the research process and include . . . highest quality sampling extensive field visitations validation of interviews and telephone computer respondent matching data entry verification in-house coding, editing and data tabulation and much more.

de Kadt Marketing and Research, Inc. 162 Danbury Road - Ridgefield, CT 06877 203-431-1212 ~ 203-431-9790 (fax) E-mail dekadt@dekadt.com