Strategic research is at the core of de Kadt's services Brand Equity What does the brand stand for and where can it be leveraged?   Market Structure How does the consumer structure the market for purchase decisions? What are the implications of this to the brand?   Problem Detection What problems are consumers experiencing and which ones represent the best potential for new products?   Consumer Segmentation Are there clusters of like-minded consumers and, if so, which represent the best source of potential volume?   Attitude and Usage What are the behaviors and attitudes related to the category and how does this vary by key target group?   Benefit Need-Gap What benefits do consumers want and which ones represent the highest opportunity?     We stand proudly behind our research product

de Kadt Marketing and Research, Inc. 162 Danbury Road - Ridgefield, CT 06877 203-431-1212 ~ 203-431-9790 (fax) E-mail dekadt@dekadt.com