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Within these areas de Kadt's expertise
is across a full range of business issues: |
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- Assessing the appeal, potential target audience and likely adaptation rate of new products and services.
- Monitoring the introduction, expansion, relaunch or maintenance of brands/products and services including awareness, trial, household penetration, and repeat rates.
- Volumetric forecasting for new products and line extensions.
- Providing guidance in brand position, brand equity identification and brand leverage or vulnerability points.
- Monitoring consumer, customer, sales force, and employee satisfaction.
- Providing competitive and new market analysis for gaps/opportunity areas in terms of unmet needs, under-delivered benefits, unmatched or untargeted segments.
- Evaluating marketing fundamentals of pricing and packaging.
- Evaluating communication points including concept, positioning and advertising.
- Researching business-to-business issues, as well as consumer issues.
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